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Microsoft files a patent for the most invasive of all adware systems

July 18th 2007 02:29
Binary Wave NASA JPL
Microsoft filed a patent in 2006 that describes a future ad delivery service - it sounds like something out of an Orwell novel, or even Terry Gilliam's Brazil.

Read the Ars Technica article!

It describes an adware system that looks through your hard drive to see what you might want to buy. It'll live in your OS, or integrated into your hardware, but it'll be there - lurking under the surface of a wave of binary information.

"The adware framework would leave almost no data untouched in its quest to sell you stuff. It would inspect "user document files, user e-mail files, user music files, downloaded podcasts, computer settings, computer status messages (e.g., a low memory status or low printer ink)," and more."

The point is: when you buy something, you'll pay to have it serve you advertising, as well as invade your privacy. Neato!

For example, if you've got pictures of teddy bears on your hard drive, ads for teddy bears will come up. You listen to jazz? Ads for tickets to upcoming jazz concerts.

What if you're reading some subversive literature, banned in the state? Maybe the ad will pop up, but also send a little packet of information about you to a government watchlist.

Am I paranoid? Perhaps. But when did we become slaves to our machines?


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6 Comments. [ Add A Comment ]

Comment by Ahmed

July 18th 2007 10:41
Google has had somethign similar going on for a while, albeit only with webpages.

This isjust typical patenting, don't expect it to go nowhere.

Comment by Cibbuano

July 18th 2007 23:23
when you say: DON'T expect it to go NOWHERE

do you mean that it will go somewhere?

Comment by The Hatter

July 19th 2007 02:02
Knowing Microsoft, They will try their very hardest to get it going, might even do it too

Comment by Ahmed

July 19th 2007 03:47
@Cibbuano, I was trying to talk like some dude from some movie, though I didn't mean it like that. It won't go anywhere as in it probably won't be put into any use.

In this day and age people just take out aptents for the sake of it, better from a legal standpoint apparently.

Comment by Cibbuano

July 19th 2007 22:18
yeah... I'm in favour of patent overhaul... the whole patent system seems to suppress indie inventors..


Comment by Ahmed

July 20th 2007 03:40
Theres a big patent related law in the US that may change the way patents work from 'first to file' to 'first to invent', this should slow down the number of patents being taken out considerably. Of course the bill needs to get passed.

Funny thing is that this has already been done in Australia and pretty much everywhere else in the world, only in the US do they have these inane laws.

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