Less Junk Food Advertising Targeting Australian Kids?
August 20th 2010 03:54
“It is well known and well documented that one in four Australian children is obese or overweight, and as many parents know, junk food advertising aimed specifically at children is a prevalent feature on kids television,” Senator Milne said.
“Self regulation by the industry has failed our children by ignoring revelations that kids lack the cognitive ability to understand the persuasive intent of advertising,” she said.
“The Greens will therefore act on behalf of the 89 percent of parents who believe in the need for stronger government-imposed restrictions on junk food advertising.”
“We have the support of parents, the support of the AMA and the support of the Cancer Council, who says that 80 percent of overweight children will grow up to be overweight adults, which poses a significant risk for cancer in later years.”
“This highlights the massive knock-on effect childhood obesity can have, not just on our health as a nation, but our economy too with the cost of adult obesity being more than $8 billion per year.”
“The Greens also propose a levy on junk food advertising that will raise funds for a Health Promotion Advertising Fund under the National Preventative Health Agency.”
“This will give advertisers the choice between including health information in their own advertising or payment of a 1.5% levy which will be used to provide health information through social marketing campaigns.”
“This is good for health and good for Australian farmers producing local, fresh and seasonal food.”
“It is common sense that banning junk food advertising at times when children are watching, and raising revenue to inform people about the health impacts of the food they eat, will result in a healthier, happier Australia.”
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