Many business and website owners have heard of the term Search Engine Optimisation before however they aren’t completely aware of what goes into it. SEO is a long term investment that hopes to boost your website’s rankings in the search engine results page. There are numerous methods in which you can achieve this but many businesses are centred around this service and providing it to other businesses.
While most people will get an SEO Sydney company to do these services for them, there are some things that you can do yourself to help boost your efforts. Below we are going to explore the methods you should be doing to optimise your website for SEO.
One of the easiest methods to optimise your website for SEO is to ensure that it is ready and capable for mobile devices. Google and other search engines have noticed that mobile devices account for a lot of internet traffic nowadays. To ensure that their users are happy with the results that they are being shown, Google will automatically prioritise websites that are optimised for mobile devices over those that aren’t.
This is a simple yet effective method you should be sure to integrate to keep up your SEO efforts. You can check if your website is ready on a desktop by simply moving the browser window to one side of your screen. If everything is formatted correctly you are good to go.
When it comes to SEO you may have heard of the term content is king. That is because using the content on your website effectively is the easier way to improve your efforts. You should be aiming to have the content on your pages at around 1000 words. This allows you to cover some important keywords while also making the landing pages engaging.
If you have already got lots of text on your pages and are wondering how you can improve them, you should consider what terms people would search for. You should be incorporating these terms into your website so that the search engines know what you are talking about and can direct people who search for relevant terms.
You should aim to have your density at approximately 1 to 1.5 percent as to avoid being penalised for keyword stuffing. An example would be if you had a page with a 1000 words on it you should include the search term a minimum of 10 times and a maximum of 15. Keyword stuffing is frowned upon by many different search engines so be sure to pay attention to your density.
You should be thinking of SEO as the result of making your website as engaging and easy to follow for your visitors. When you try to navigate any website, if you run into dead links and the pages load very slow it isn’t that enjoyable and you’re most likely going to go onto another website. Well search engines feel the same way and if they believe your website isn’t refined enough they will adjust your ranking accordingly.
Search engines have algorithms and bots that crawl websites to determine all of the content on there. If they can’t find something chances are that your visitors won’t be able to either. From such you may not be ranked from certain keywords which just wastes your time and resources even more.
Conducting a website audit to ensure that everything is in place is crucial. If you can’t do it yourself there are many agencies that are more than welcome to do it for you. They also have the capability to fix any mistakes that they run into as well.